Who Said This?.....

I read a quote once from someone that was quoted saying, "Think globally but act locally."  For some odd reason, that quote resonated with me when I moved to Bayonne New Jersey 5 years ago.  I thought, if I focus on helping the community I live in, it will help my business and personal brand.  Well, to say that it did impact my business and personal brand is an understatement for sure!  I've managed to meet some incredible people and build an actual business in video production, social media education and real estate just by using the different social media platforms and helping my community every chance I get.  Now the hard part is there's no pay while you're starting this journey.  Yes, it gets a little scary and at times my knees buckled and I considered doing something else but every time I had this fear hit my chest, someone amazing came into my life or someone told me how much I helped them.  Then I knew I had to stay the course and keep pushing.  But the journey isn't over.  It's really just begun.  And now, I'm looking at opportunities that would have never come to fruition if I not taken this blind leap.  But please understand that this is no longer a blind leap.  It's been proven time and time again by many entrepreneurs, artists, and even large businesses are getting the message.  The power of helping those around you will always outweigh the college degree, the pushing people out of your way and the all mighty reach for the declining dollar.  Message me if you're interested in more specific methods of achieving a far reach via social media and branding into your community.   JHS
www.sorocmedia.com

You F%$#@ing Post too Much!!!

It's truly incredible that in 2017 you must become a brand to be an entrepreneur.  Or is it, to be an entrepreneur you must become a brand?  I guess it's the chicken or the egg thing but regardless of what comes first, the fact of the matter is that your talent alone will NOT get you there in today's fast-moving social media-driven ecosystem and those entrepreneurs that don't believe this piece of information, will be in a huge shock in the next 5 to 10 years.  The good news is, we all have a chance!  The playing field is wide open and still pretty leveled for the most part.  How long will this last, is the big question.  Eventually, more and more people will realize that their customers have their faces facing their phones for about 10 hours a day and will be forced to get in the game.  But the game isn't easy.  It's a job just like any other and some of it really sucks.  Like writing blogs!  lol  Kidding.  I love writing but it's not just the only thing I do.  It's Facebook, Twitter, Instagram, Snapchat (Which I don't even understand) Podcasts, Live Streams and so much more.  Do you have any idea how depressed I get when someone mentions a new app that's great for business?  A little of me dies inside.  But, I'm forced to write down the name and research the damn app!  99% of the times the damn app is great which makes me even angrier.  And, I get it.  Complaining feels good when you're overwhelmed with social media and most people that don't get it, will live very comfortably in that area for a while but as I stated, eventually, they must throw on their running shoes and jumpsuits and join us in the race.  The race can be fun if you learn the rules and run with a purpose.  JHS  

Skill, Personality, Trained or Mindset? WTF!!

So I heard Gary Vaynerchuk talk about this today and it inspired me to write about it.  Many years ago my boss at the time said this to me, "Never hire a fully trained person with a college degree.  Hire a great personality, then train them."  I always remembered this and used it in my job interviews and how I managed the facilities I had in the health club industry for about 18 years.

But looking at it now it goes deeper than that.  I realized that I also lived my life this way.  I didn't care so much about a person's ability to play an instrument, for my band at the time or have a ton of acting training, for my films I was casting.  I wanted a great personality.  I felt that if I had a smart, self-aware person in front of me, I can help them do great things at any task.  I was right.  

A college degree is nice but can you also do the work?  In many cases, a college graduate has that, deer in the lights, look when are first asked to do something out of the norm.  Then if they're corrected, they lose their shit and now hate their job.  

Don't talk to me about your book knowledge and how that's the reason I should listen to you.  Show me.  Talk to me about your goals.  Tell about the last person you helped.  I don't even care if you talk to me about the weather, but show me your value by telling me what you value.  JHS

Enough already!!

Ok. Let's face it. We've all seen enough positive motivational memes, posts, and videos to piss off a Tibetan monk. If you're still a stick ass that's always getting upset and not handling situations correctly, then maybe you're the problem you've been looking for all along. Now that you've found it, just stop it! Join the positive and see how good it feels. Oh wait, is this just another positive post!!! Damn it!! Oh well, get over it. Have a kick-ass week folk!
www.sorocmedia.com

Speed in Content Creation

Speed is the name of the game. I must keep telling myself this one very important piece of information. Discussing important subjects that will keep your momentum moving forward is the key to not falling behind. It's not just talking. But a focused intensity on communicating what products are needed and how to achieve the end results. JHS

Meet SoRoc Media's Lisa Zalenski

It seems like everywhere you look another media company is popping up promising to change your business and make you look pretty.  Well, one advantage that our new media company,

SoRoc Media has, is that we are not really new to media.  Individually, we've all worked in different creative mediums and we bring a wealth of life experiences which allows us to provide our clients great consulting services.  Now, luckily for us, we also have youth on our side with Lisa Zalenski our creative director.  At 26 years old and with great video technical skills, Lisa carries herself as a veteran expert which gives us an edge in an industry where younger professionals are looked upon as, "having a long way to go."  Well, not Lisa.  She's here now and will be leading us for many years to come.  

Welcome to SoRoc Media.